I looked for the common conventions that were usually found when I looked at typography for horror films and these were;
- Typography usually represents the genre well
- Usually broken in some way - could link to what the film is about
- If there is gore seen within the film there is usually blood shown dripping from the title, and the colour red is usually used
- The colour used is usually interesting as it makes the title stand out and helps to represent the genre
- Colours are however usually dark setting the genre of the film
- The typography usually has a shadowing / glowing effect which helps to represent the mystery sense there is within the film.
- Typography is usually fairly simple to read and in bold capitals
- Doesn't draw attention away from any other aspects shown
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