Evaluation Questions

Question1; In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 2; How effective is the combination of your main product and ancillary texts?



Question 3; What have you learnt from audience feedback?

Question 4; How did you use media techniques in the construction and research, planning and evaluation stages?

Audience Feedback

Audience Feedback:

After handing in our first draft of our teaser trailer, website and poster we received group feedback from 3 other classes. Within the feedback it included things that went well on each piece, and then things that needed improving/tweaking on each piece.

Some of the common things that we were told were effective and good on our teaser trailer were;

• the good use of mise-en-scene (audiences particularly liked the use of the pig mask)
• the sound effects and music that we chose to use
• good use of effective shots for genre
• the glitch effect

Overall these are trends and common things that audiences found effective from our trailer.

However there is some things that needed tweaking in which our audiences identified for us, these common things that were raised by the audiences were;

• the titles at the start that were explaining facts about the deep web were shown too quickly and were not able to be read
• make the lighting in some shots darker to make it effective for genre

The feedback that we received upon the poster was similar for the things that were good/effective and these were;

• the distortion of the face and it being split in half with a pig mask
• good colour scheme
• effective tagline

However there was also common trends in what the audiences thought needed to be tweaked/improved and these were;

• make typography bigger and change the colour of it

Finally the website feedback we received as a group about common things that were effective are;

• the laptop gif as the main background
• typography which glows
• moving title

Within our poster there was only one piece of major feedback that we received and that was;

• make the ratings clearer to see and bigger

Below is evidence of the feedback we received:

After we had looked through the feedback in our group we allocated roles to each group member on things to improve.

Below are the things I improved.

Sound on Title:

Match on Action:

Links on Website:

Editing, Film Trailer, Evaluation

Editing - Film Teaser Trailer

Evaluation of Editing:

As a group I feel as though we worked well when it came to editing. Editing was a very important part of our film trailer to ensure that it worked well to fit the genre that we were trying to convey and that this was clear.
The way in which we did this was through:

• use of sound that was effective and helped convey the genre the whole way through the trailer
• editing clips for example the glitch that we added into some of the parts of the trailer
• the use of lighting and ensuring that all props were used and seen

The way we did this as a group I feel was effective especially through the sound tracks that we chose to suit our genre.

Editing, Website, Louise

For our website we ensured that we evenly had separate roles within contributing towards the website. However I think that as a group there is some things that we are aware of that need changing and things that need adding in.

Here is our current website in which we all contributed towards. For example I created the social media links, harriet added in the tag line with the star rating underneath and Xena did the red room title and edited in the photo onto the website.

However I think that there are some things that would make it more effective and with slight changes would make the overall layout better. To improve our website I am going to add in some critical reviews down the side and take that as my responsibility as they are currently missing and try and add those in.

Typography, Practial, Louise

After looking at typography and the common conventions of typography within horror films I used photoshop to make one suitable for our genre and to work with our film poster/website.

As this was before we decided what we were going to have within our final product I just created a typography that was suitable for the genre however it was very basic. Below are the steps that I went through to reach my final product.

Poster - Louise Hyam

Film Poster:

Here is our finished film poster:

For this film poster I contributed through taking the photo. I took the photo of the pig mask with blood dripping off of it. This required me to consider a lot of things for example one of the first things I had to consider was ensuring that it was the correct lighting. The correct lighting had to be considered in order to make the poster effective as it helps to convey the genre. The lighting had to match the other side of the face that another member of my group took the photo of. This had to be done to ensure that the photo matched on both sides and was also clear. This is because the photo is an important part of the poster as it is the first thing that is seen and therefore it needs to be suitable for the genre and this requires the lighting to be appropriate when the photo is taken in order for it to work on the poster when it is put onto the poster. therefore when i took the photo i ensured that the lighting was rather dark as the other photo that was taken the other side was done in a dark environment however i ensured that the features of the pig mask were still able to be seen as this is an essential part of the film trailer and therefore the viewers of this poster should be able to see this clearly and note it is important. The dark lighting that is used surrounding the pig mask photo of the killer that i took is effective because it helps to convey a horror genre as dark colours and lighting are commonly used in order to help convey the genre of a horror film which has the conventions of mystery and darkness therefore this is why I chose this particular lighting. The lighting over the pig mask however is lighter in order for the pig mask (the killer) to be able to be seen in order to convey its importance and significance to the viewers. 

Also on our poster I made the tagline which is at the top and says 'Welcome To The Monkey House'

Lastly on our poster I also made the critics and date. For the date however I made the font and another member of the group added on the blood effect. 

Editing - Sound - Louise

Editing; Sound

Editing of sound within our teaser trailer was a very important thing to ensure that we had enough sound and those sounds worked in the correct places.

For editing sound we had to had ensure that all the sounds layered together properly, for example we had to layer I'm the sounds that were already within the footage for example the scream of the young boy that is within the live stream we also had to layer I'm the carnival sound that is used also within the live stream. You can see in these screenshots below that's turned up the sound of the scream and had the carnival sound playing quietly along in the background.

Website - Social Media

Website; Social Media

For our website we decided to add the Facebook logo, Twitter logo and Instagram logo as links to our social media. However in order for these to fit in with the theme of our website we had to edit these images so that they worked well with the other things that we had on our website. I decided to take control of editing these logos within photoshop so that they worked well with the title and other things that were on the website.

For example our title was red and it had a glow up effect around the edges in order to create the sense of horror through the colour red being used and it flashes on and off by glowing up.

I decided to do the same for the Facebook, Twitter, and Instagram logo.

Firstly I downloaded the Facebook logo and put the image into photoshop to allow me to edit this within photoshop and make it suitable to then upload onto our website.

After putting the image into photoshop I then removed all the colour from the image to get rid of the blue in order to be able to make it red and fit the theme of other text that is used within our website.

I then made sure that the outline of the Facebook symbol had a relatively thick edge in order for the outline of the F to stand out when it will eventually look like it is glowing up.

After ensuring that I had changed the image outer layer to be thicker I then changed the outline colour to be red to help with the theme of red text that we have on our website and in order to convey the theme and genre that we have within our trailer.

At this stage I then blurred the image in order for it to look like it was glowing up eventually. I blurred it just enough so that the image of the F can still be seen and is easy to view by the people who look at our website.

Then after blurring the F I then needed to add red blur the whole way around the F in order to start building a sense of glow around the F shape. I selected size 60 on my paint brush so that the blur would b all around the Fand inside of it.

Here is what it looked like after I added the red around the F in order to make it look like it was glowing.

I then created this layer so that on the website the F can switch between being on and off so when it is off it looks like this image below and when the F is on which it flickers between it glows up.
The F will go from being off and on every few seconds which I later went on to do on photoshop.

These two images below show I how I mad sure that the image would go from not glowing up to glowing up. I selected how often I wanted the two layers which is the F where it is turned off and the second layer where the F glows up.

Once I had completed the editing for the logo within photoshop I then went onto the website and added it on where it looked suitable. As you can see the title and the logos match which look effective upon our poster.

I then went on to do the same for twitter and Instagram.

Editing - Glitching - Louise

Glitching: Editing

As some of our shots required effects to make them work effectively, I worked out how to do this

Firstly I bladed all of the shots into smaller shots so that I could work with the individual image and add different effects to different shots making it look like it was a glitch. First i bladed the shots that required it for example when the young girl has a weapon dragged across her throat by the killer.

Here is the effect that I decided to use as it was suitable for the trailer as it suited the images well and it provided the effect that we wanted. This effect allowed the image to look distorted and blurry which helped to add the effect that there was a glitch occurring because the image was distorted and was no longer clear.

This effect I then added onto all of the clips that I had bladed up so that they all had the same effect on them which was bad tv making it look out of place and appear more scary to the audience.

In the next step of editing these clips I then changed the amount of the effect which was the bad tv effect that was done, I did this so that the clips all had a different amount of the effect on them so that it looked like the clip had a glitch and this helps to ensure that the images are varied and all look different. For some of the clips I made it so that there was a massive glitch and put the amount up a lot when it was supposed to be a full glitch and I made sure I did this half way through the bladed clip .

This is where the clips were bladed for example this is the part when the killer is rubbing the guts. This is the clips after being bladed so that we could add he individual effects and glitch effects onto each clip with different amounts on them,

This is the second effect that I used when editing this part for the glitch, I did the same thing by turning up the blur boost just so that the image could be seen but still be blurry to create suspense to the audience, I then turned the amount of the effect up so that it looked like it was a glitch.

This is overall how it looked, I am happy with my editing to create a glitch effect because i works effectively when all the bladed clips that I edited are put together and they run smoothly to make a long clip of gltiching.

Once I had finished the editing of these clips I then made it back into a compound clip so that the bladed clips were all one clip again.

Lighting - Editing - Louise Hyam

Lighting: Editing

Once we had cropped all the clips and added the effects that were required we decided that some of the clips were done in poor lighting and they needed to be darkened down to have more of an effect.

 As you can see in the above clip of the girl where she is being attacked by the murderer the lighting was very bright so during the editing stages I pulled the exposure down so that this would darken the image down.

 However because we darkened the image down we used the saturation tool to make the parts that needed to be saturated and stand out able to do this.

 This is what the editing tool looks like, for example this is the one for shadows and I made sure that the shadows were still seen so that it looks natural and not too edited and I did this by dragging the middle dot down away from the bar until it looked appropriate.

 For these photos of the killer in the pig mask during the editing stages I also decided that the same needed be done here.