Survey - Deep Web

As a group we had to construct a survey that was about the deep web in relation to the trailer we ideally would like to make.

Analysis, Survey Monkey:

Survey monkey:

We created a survey to gain knowledge on what kind of features to include within our trailer, allowing us to come up with finalised ideas and make important decisions.

We asked a range of questions including ones about the dangers of the deep/dark web and the dark/deep web in general. As well as to do with sound and our actual theme within the dark web.

We asked whether or not people believed more people should be aware of the deep/dark web. around 79% believes that more people should be aware, 4% believed they should not, 6% believed people already are and 10% had no idea. Therefore showing how the deep/dark web is relevant and should be talked of more.

Through our results we can also see that the majority would be interested in our topic surrounding criminality via the internet.

Our survey also clearly shows the relevance of our topic within modern day society, how 74 out of 78 people believed that cyber crime was relevant to the current day. Allowing us as a group to know that our theme is suitable.

This question also allowed us to see which genre would be the most effective regarding our piece. The majority voting for psychological. Allowing us to have a realistic approach, with possible slasher elements.

Within question four, someone clicked the other box and said that they think a psychological with some slasher factors would be interesting.

A house had the highest amount of selections due to it adding to the realism. Having it in a house adds to a more naturalistic feel and makes it more relatable to the audience.

Some believed that a more professional working environment would be better. However we have decided that our target audience is ages 16-24, due to our victim being young. As well as our theme surrounding the internet, more likely used by the younger generation, as well as the dark web more likely to interest them.

We asked this question to see whether the aspect of anonymity would add to the tension of the trailer. Making it eerier since the killer is not known, they are hiding behind the mask.  From our results we can see the over 80% believed it to be effective within this genre.

Soundtrack can add to the tension and help with ump scares adding to the horror aspect. From our results we can see that a ensue sound track seems to be fitting however a decent percentage did not want one for a greater sense of realism. Perhaps the two could be combined to add to the tension and also the realism, e.g. including naturalistic noises alongside the non diegetic soundtrack.

The audience found that a mix of both viewpoints would be ore interesting, something we will take into account while filming.

This helped us to narrow down the areas that are the most interesting, helping us to find our find topic. From these rusts we see that red rooms, hacking, hit men and conspiracy theories are deemed to be the most interesting.

Analysis of Questionnaire Responses

As a group we needed to collect responses so that we could get ideas about our film trailer.
We started our questionnaire with simple questions like whether people should be aware of the deep web and most people said that yes people should be aware of the dangers of the deep web however 16 percent of the responders said they were unaware themselves what the deep web even was. Overall we received 78 responses that we could analyse.

We decided that we should try and find out whether there was interest from our respondents within the theme of criminality in a deep web film. This was another basic question so that we could just find out whether it was interesting and relevant to date.

This third question is just another basic question to whether the audience think that the deep web and cyber crime is relevant to do a film on and if it is relevant within society at this particular crime. The responses that we received show that the genre and idea we have chosen is relevant within current society which is always useful and helpful within a film.

This question we had to try and work out from our target audience what they thought would be an appropriate genre based within the idea of web and cybercrime. The responses that we got from the audience that answered our questionnaire show that they thing a psychological horror element would be appropriate and work with cyber crime.



As we are planning our film trailer at the moment we felt a suitable question to ask would be where is the most appropriate location to set our trailer. The responses show that the majority of our respondents would feel it would be most effective if it is set within a house, however there was 29% of people who felt that an abandoned location would be appropriate. There a few respondents who specified other and suggested other locations which were; cityscapes, a data centre, a large international company with global influence, somewhere where it starts in a London IT firm then gets sinister, a sci-fi location and the final one was a mix of all our options. As a group we looked through the responses in the other category and decided that none of them where particularly suitable and these could be answers from another age range that wasn't our target audience for this film trailer.

We felt that as a group we needed to identify what use of props would be most effective upon the audience. So we asked them this question about whether they thought using a mask for anonymity would be appropriate and 80.52% of responders felt this would be appropriate which as a group we agree with for our particular genre.


In our trailer we needed to obtain whether we used a soundtrack to help build tension or whether the audience felt it would be better to have no sound for a sense of realism to build tension alone. 65% which was the majority of responders said they felt that a soundtrack would be better to build tension rather than no tension. As a group we also felt it would be suitable to have sounds to help build tension as we had previously spoken about this.



As a group we needed to know what themes to put into our trailer and religious themes can work well with this genre so we asked if they thought it would be appropriate however over half of the responses said that they wouldn't find it appropriate.

The next thing we needed to find out as a group was the point of view to show the trailer from o either the victim in the trailer or the villains point of view. 62% of respondents to our survey felt that it would be more interesting if it came from both points of views so mix it together.


Before making our film trailer we need to know what area of the deep web to base our film upon. Therefore in the last question of our survey we asked what areas they found most interesting. A lot of our areas had very close answers, the ones that people found most interesting are; red rooms (livestreams), hacking, hitman services, and conspiracy theories. Therefore as a group we will try and base our film trailer on these most popular ones.

Survey Analysis

Analysing our Survey

In order to gauge ideas and general interest for our film concept, we created a survey on Surveymonkey which can be found here. We included questions to see the audience's current knowledge about the deep web, and also questions about ideas we had for our trailer to see which people thought were most effective. 

We started with basic questions, asking if people knew what the deep web was and seeing if they thought there should be more awareness/it's culturally relevant. 

As you can see, the majority of people think there should be more awareness surrounding the criminal side of the internet, and almost everyone saw it as culturally relevant. This supports our cultural link surrounding cyber crime in modern society, and suggests that there would be a wide interest in a film like this. 

We also had a question about the preferred genre for our film idea. The options were psychological, slasher, supernatural and other: 72 of our 78 respondents voted for psychological, however one person specified an option for 'other' with a mix of psychological and slasher, which is likely what we'll go for, as this allows us to incorporate slasher elements such as gore into a mainly psychologically based trailer. 

Another question asked about suitable locations for our concept, as we were unsure which would be the most effective. The majority of votes were spread between a house and an abandoned location, however we also received several ideas for 'other' from people who would prefer a more professional setting, however as our target audience is 16-24 year olds, we think this may be unsuitable. 

Another important question was about the type of sound would be most  effective with our film concept. We were deciding between the use of a non-diegetic, tense soundtrack typical of horror films, or purely diegetic noise, such as seen in The Blair Witch Project, to imply a greater sense of realism. Due to the mixed results we received, we will probably attempt to include a range of both. 

Finally, one of the most important questions surrounds the themes we could base our film off on the deep web. We include what we felt were the most interesting ideas that would be both fun and interesting to learn about and create our trailer based on. The most popular was conspiracy theories, however our personal favourite is the idea of red rooms, which are likely the idea we will go with. We received one 'other' idea, which was Blackmail, which is an interesting concept that could easily be incorporated with the theme of red rooms. 

Overall, I feel that the survey has been very useful in helping us decide our ideas, as we are able to see what is most of interest to our potential audience. It has provided us with some new ideas, such as the combination of different types of sound and elements of 2 separate sub genres within horror.