Analysis: Focus Group:

Focus Group:

 Their answers to our questions:

1. Have you heard of the dark web? and do you believe that it is relevant to modern day society?

• Some had heard of it through friends previously.
• Believe it is relevant due to communications through dark web, terrorists etc.
• It is relevant due to drug trafficking, more accessibility to drugs/ crime

    2. Are you interested? why/why not?

• They were interested due to there not being many horror movies surrounding it.
• Hard to access, therefore more interesting
• secretiveness of it makes it more interesting

     3. Any relevant films?

• Unfriended and Friend request, about Skype and Facebook
• They believed that the only films out there surrounding the internet or cybercrime are not very accurate or well done.
• They believe that a trailer on dark web that tackles more socially relevant issues are better

   4. Have you heard about it in the news? if not should it be talked about more?

• Never heard only through word of friend.
• Takes up a large portion of internet, so feel it should be talked about more.
• Very secretive and hidden so not that heard about.
• Talked about more, hopefully introduce more laws and help to stop cyber crime making it harder to access.

    5. Four main topics, red rooms, hit men, paedophile circles, drugs. Which is the most interesting?

• Red rooms interesting, not heard about not really done before. Therefore a film on it would be very interesting, although hard to watch.
• Helps create awareness.
• Also helps add in psychological aspect.

   6. What type of sounds? Natural noises or soundtrack? Any films that are good inspiration?

• Natural noises, more realistic creepier.
• Decided a mic would be more effective.
• Low soundtrack with a lot of natural to add to the realism and create a more suspenseful atmosphere.
• Loud typing said to be creepy.
• Girl on train, Kanye soundtrack said to be good.

From the focus group we were able to gather a clearer and more accurate feel to what the audience would find the most interesting and whether or not our idea was deemed relevant.

We found out that they believed the deep web was not talked about often enough, and since it takes up such a large portion of the internet it should be. They also found the aspect of cyber crime very interesting, and how it is easy to get away with and believed that with further understanding and knowledge we could work to help lessen this.

Through this were also able to come up with our final idea of 'Red rooms', since they thought it to be the most interesting, as well as the use of many dominant diegetic noises within the trailer to add to the realism and make it more tense.

Analysis, Survey Monkey:

Survey monkey:

We created a survey to gain knowledge on what kind of features to include within our trailer, allowing us to come up with finalised ideas and make important decisions.

We asked a range of questions including ones about the dangers of the deep/dark web and the dark/deep web in general. As well as to do with sound and our actual theme within the dark web.

We asked whether or not people believed more people should be aware of the deep/dark web. around 79% believes that more people should be aware, 4% believed they should not, 6% believed people already are and 10% had no idea. Therefore showing how the deep/dark web is relevant and should be talked of more.

Through our results we can also see that the majority would be interested in our topic surrounding criminality via the internet.

Our survey also clearly shows the relevance of our topic within modern day society, how 74 out of 78 people believed that cyber crime was relevant to the current day. Allowing us as a group to know that our theme is suitable.

This question also allowed us to see which genre would be the most effective regarding our piece. The majority voting for psychological. Allowing us to have a realistic approach, with possible slasher elements.

Within question four, someone clicked the other box and said that they think a psychological with some slasher factors would be interesting.

A house had the highest amount of selections due to it adding to the realism. Having it in a house adds to a more naturalistic feel and makes it more relatable to the audience.

Some believed that a more professional working environment would be better. However we have decided that our target audience is ages 16-24, due to our victim being young. As well as our theme surrounding the internet, more likely used by the younger generation, as well as the dark web more likely to interest them.

We asked this question to see whether the aspect of anonymity would add to the tension of the trailer. Making it eerier since the killer is not known, they are hiding behind the mask.  From our results we can see the over 80% believed it to be effective within this genre.

Soundtrack can add to the tension and help with ump scares adding to the horror aspect. From our results we can see that a ensue sound track seems to be fitting however a decent percentage did not want one for a greater sense of realism. Perhaps the two could be combined to add to the tension and also the realism, e.g. including naturalistic noises alongside the non diegetic soundtrack.

The audience found that a mix of both viewpoints would be ore interesting, something we will take into account while filming.

This helped us to narrow down the areas that are the most interesting, helping us to find our find topic. From these rusts we see that red rooms, hacking, hit men and conspiracy theories are deemed to be the most interesting.

Focus Group Analysis

Focus group analysis:

As a group we needed to talk to people about the particular genre and we did this through creating a focus group which had 5 members in it and we asked them questions about our genre so we were able to use their responses to identify what we should use within our trailer and what perhaps the audience are unaware of about our genre the deep web.

These are the questions that we asked them:

1. Relevance: have you heard of the dark web? and do you believe that the dark web/cyber crime in general is relevant to modern day society? and why?
2. Are you interested in this topic? why? What are any relevant films you have seen?
3. Have you seen any news articles regarding this topic?  do you feel it should be talked about more?
4. What type of sound do you believe would be relevant?
5. Which is the most interesting area out of these four topics? 

red rooms

drug trafficking

hitmen/contract killing

Paedophile circles

For the first question all of the people within our focus group said they have heard of the deep web. One of the respondents said it was relevant to modern day society because terrorists can use technology that has progressed with the dark web which gives them new ways of making an impact on individuals within society everyday lives.  Another respondent raised a point about drug trafficking and how that is relevant in modern day society as there is more accessibility to drugs and there is more young people doing drugs.

In the second question which was if they were interested in this topic and if they had seen any relevant films a respondent said yes she was interested because there isn't a lot of films on it and it isn't publicised too much. Another respondent said because there is no access to the deep web which makes it secretive this makes her find the whole concept more interesting. When asking if they had seen any films related a respondents said she had seen unfriended which is a new film to do with the deep web and another one said she had seen friend request. These films are both based upon social media so are relevant films. Someone within the focus group said that she feels films about the deep web don't have very good representations and she feels they could be presented better and they whole focus group agreed on having a trailer based on socially relevant issues would be more effective.

For the third question which was asking the group if they had seen any articles relating to this topic and if they think it should be talked about more, and a respondent said if she hadn't of heard from a group member about the deep web she wouldn't know about it therefore she thinks it should be talked about more and she feels people should be made more aware. Another group member said because it is so secretive and it isn't talked about enough they cannot enforce laws about it but if they were to make people more aware laws could be enforced.

In the fourth question we talked about the four main areas that we were deciding to do our trailer on and one respondent said that she found red rooms the most interesting. Another respondent said that she felt it would be a good idea to make a trailer about something people don't see very often in the dark web to make them aware and understand.

In our final question we asked what sound or soundtrack they think could be used and most of the people in the group feel that natural noises would be better to add the realism of the film as they feel it creates more of an impact and makes it more believable. However they do think that there should be some sort of soundtrack at some point.

Analysis of Questionnaire Responses

As a group we needed to collect responses so that we could get ideas about our film trailer.
We started our questionnaire with simple questions like whether people should be aware of the deep web and most people said that yes people should be aware of the dangers of the deep web however 16 percent of the responders said they were unaware themselves what the deep web even was. Overall we received 78 responses that we could analyse.

We decided that we should try and find out whether there was interest from our respondents within the theme of criminality in a deep web film. This was another basic question so that we could just find out whether it was interesting and relevant to date.

This third question is just another basic question to whether the audience think that the deep web and cyber crime is relevant to do a film on and if it is relevant within society at this particular crime. The responses that we received show that the genre and idea we have chosen is relevant within current society which is always useful and helpful within a film.

This question we had to try and work out from our target audience what they thought would be an appropriate genre based within the idea of web and cybercrime. The responses that we got from the audience that answered our questionnaire show that they thing a psychological horror element would be appropriate and work with cyber crime.



As we are planning our film trailer at the moment we felt a suitable question to ask would be where is the most appropriate location to set our trailer. The responses show that the majority of our respondents would feel it would be most effective if it is set within a house, however there was 29% of people who felt that an abandoned location would be appropriate. There a few respondents who specified other and suggested other locations which were; cityscapes, a data centre, a large international company with global influence, somewhere where it starts in a London IT firm then gets sinister, a sci-fi location and the final one was a mix of all our options. As a group we looked through the responses in the other category and decided that none of them where particularly suitable and these could be answers from another age range that wasn't our target audience for this film trailer.

We felt that as a group we needed to identify what use of props would be most effective upon the audience. So we asked them this question about whether they thought using a mask for anonymity would be appropriate and 80.52% of responders felt this would be appropriate which as a group we agree with for our particular genre.


In our trailer we needed to obtain whether we used a soundtrack to help build tension or whether the audience felt it would be better to have no sound for a sense of realism to build tension alone. 65% which was the majority of responders said they felt that a soundtrack would be better to build tension rather than no tension. As a group we also felt it would be suitable to have sounds to help build tension as we had previously spoken about this.



As a group we needed to know what themes to put into our trailer and religious themes can work well with this genre so we asked if they thought it would be appropriate however over half of the responses said that they wouldn't find it appropriate.

The next thing we needed to find out as a group was the point of view to show the trailer from o either the victim in the trailer or the villains point of view. 62% of respondents to our survey felt that it would be more interesting if it came from both points of views so mix it together.


Before making our film trailer we need to know what area of the deep web to base our film upon. Therefore in the last question of our survey we asked what areas they found most interesting. A lot of our areas had very close answers, the ones that people found most interesting are; red rooms (livestreams), hacking, hitman services, and conspiracy theories. Therefore as a group we will try and base our film trailer on these most popular ones.

Film Posters Analysis

Analysis of Film Posters: