Analysis: Focus Group:

Focus Group:

 Their answers to our questions:

1. Have you heard of the dark web? and do you believe that it is relevant to modern day society?

• Some had heard of it through friends previously.
• Believe it is relevant due to communications through dark web, terrorists etc.
• It is relevant due to drug trafficking, more accessibility to drugs/ crime

    2. Are you interested? why/why not?

• They were interested due to there not being many horror movies surrounding it.
• Hard to access, therefore more interesting
• secretiveness of it makes it more interesting

     3. Any relevant films?

• Unfriended and Friend request, about Skype and Facebook
• They believed that the only films out there surrounding the internet or cybercrime are not very accurate or well done.
• They believe that a trailer on dark web that tackles more socially relevant issues are better

   4. Have you heard about it in the news? if not should it be talked about more?

• Never heard only through word of friend.
• Takes up a large portion of internet, so feel it should be talked about more.
• Very secretive and hidden so not that heard about.
• Talked about more, hopefully introduce more laws and help to stop cyber crime making it harder to access.

    5. Four main topics, red rooms, hit men, paedophile circles, drugs. Which is the most interesting?

• Red rooms interesting, not heard about not really done before. Therefore a film on it would be very interesting, although hard to watch.
• Helps create awareness.
• Also helps add in psychological aspect.

   6. What type of sounds? Natural noises or soundtrack? Any films that are good inspiration?

• Natural noises, more realistic creepier.
• Decided a mic would be more effective.
• Low soundtrack with a lot of natural to add to the realism and create a more suspenseful atmosphere.
• Loud typing said to be creepy.
• Girl on train, Kanye soundtrack said to be good.

From the focus group we were able to gather a clearer and more accurate feel to what the audience would find the most interesting and whether or not our idea was deemed relevant.

We found out that they believed the deep web was not talked about often enough, and since it takes up such a large portion of the internet it should be. They also found the aspect of cyber crime very interesting, and how it is easy to get away with and believed that with further understanding and knowledge we could work to help lessen this.

Through this were also able to come up with our final idea of 'Red rooms', since they thought it to be the most interesting, as well as the use of many dominant diegetic noises within the trailer to add to the realism and make it more tense.

Focus Group Analysis

Analysis of Discussion in our Focus Group

To further develop ideas for our trailer, we held a focus group of our peers within our target age range to discuss their thoughts and ideas. The footage of the focus group can be seen below: 

The first question was concerned with the relevance of the dark web in today's society. They all agreed they'd heard of it, and that they knew the impact it was able to hold over their lives. The first point was the use of the dark web by terrorist organisations, allowing them to have easier communication with one another anonymously. We also discussed the impact of online trading services on the distribution of drugs, i.e. how anonymous marketplaces allow more accessibility, which may lead to more people doing drugs in general as they are easier to get a hold of. 

The second question asked about their current interest about the topic. They seemed very interested, and what I think made it more interesting is that it's not a topic commonly covered within horror films, and so is a change from more usual themes such as serial killers. They were only able to name a couple of films surrounding the same ideas, Unfriended and Friend Request, suggesting that there's definitely a space in the market for internet based horror films. 

We all agreed that these topics should definitely have more of a place in current discussion as one of my friends said the only reason she had heard of it was through me. Seeing as the internet is so normal within daily life, and things such as drugs are relevant to our age group, I definitely think there should be more exposure to the things that go on online and the group agreed with this. For the question regarding sound, the group agreed with our ideas that it would be most suitable to include a range of both diegetic and non-diegetic sounds, and mix them in ways that will make the score more intense. 

Finally, there was a general consensus that while drugs seemed to be the most relevant within our age groups, the idea of a red room based film would be the most interesting to watch as not many people have heard of them and the idea of them is very shocking. Therefore, we think we will probably base our trailer on red rooms as we agree that there needs to be more awareness of what happens online, and there are many different routes we can take with this idea which gives us a lot of different opportunities while creating our trailer. 

Questions for our focus group:

Focus Group:

We formed a focus group of five individuals to further find information regarding the relevance and interest surrounding are chosen area of our trailer. We asked a range of questions to gather a deeper set of answers than our survey monkey questionnaire, and to know what area of the dark web to base it upon.

The questions included

1. Relevance: have you heard of the dark web? and do you believe that the dark web/cyber crime in general is relevant to modern day society? and why?

2. Are you interested in this topic? why? What are any relevant films you have seen?

3. Have you seen any news articles regarding this topic?  do you feel it should be talked about more?

4.What type of sound do you believe would be relevant?

5. Which is the most interesting area out of these four topics? 

• red rooms
• drug trafficking
• hitmen/contract killing
• Paedophile circles